If you want to learn SEO the right way then you are at the right place. In this guide, you will get to know “How to learn SEO step by step for beginners?
I know you want to boost your website’s ranking on the Search engines, so what are you waiting for, let us learn SEO step by step.
What is SEO?
Before diving any further let’s understand what is SEO all about?
Seo stands for “Search Engine Optimization”.
SEO involves the implementation of various strategies which can help your website to rank better on the search results organically (without running any ads or paid methods)
Why is SEO important?
What is the first thing you do when looking for specific information on the internet? You google it right!
According to various surveys, most people research a brand on the internet before even considering it.
So it’s not only very important for your brand to have a website but also to rank higher on the search engine results.
Do you remember when you last visited the second page of google’s search result?? I don’t think so.
According to Sistrix study of over 80 million keywords and billions of search results to understand how users engage with SERPs.
The first organic result gets 28.5% of the total clicks which falls to 15% for the second result and the tenth has only 2.5% ctr.
So, in order to improve your website’s visibility, ranking on search engines, and get more sales and leads, SEO is important.
In simple words, SEO is a skill that you need to grow your business online and make more money.
Now that you know about Seo and its importance, let’s learn how Search Engines actually work?
How Does a Search Engine work?
Search engines like Google, Yahoo, Bing, etc are used by people when they looking for answers to their queries or when they want to learn about something.
These search engines rely on search engine algorithms to provide the searchers with the most relevant web pages.
This process is done by search engines in 2 stages
1. Crawling– Crawling is the first step where the search engine sends “crawlers” or you can say “robots” to look for new web pages or any updates in previous web pages.
2. Indexing– In this stage, if the crawled pages are found relevant, then they will be indexed and stored in a database where they can be found for later use.
3. Ranking– This is the final and most vital stage. Once a webpage/ website is crawled and indexed, it is ranked on the search engine results according to its relevancy to a user’s search query.
There are 200+ SEO ranking factors that help search engines determine which sites should show in search results and their ranking.
If you want your site to claim the top spots on SERPs (search engine results pages), you need to optimize your website for these factors.
This can be done by implementing 3 Seo strategies-
1. On-Page Seo
2. Off-Page Seo
3. Technical Seo
Now let’s Learn Seo step by step for beginners, starting which these 3 Seo strategies.
On-Page, Off-Page & Technical Seo (learn SEO step by step)
On-Page Seo is all the things that you control and can do on your website or webpages to make them more relevant and user-friendly.
If you are just getting started learning SEO step by step, On-page Seo should be the first thing you should learn and implement.
On-page Seo factors include-
Keyword research is very important for your website’s success on search engines.
Keywords are the words and phrases that you add throughout your website content to make it more findable and improve its ranking on search engine results.
There are plenty of free & paid keyword tools to find keywords for your blogs.
Note- If your website/blog is new, Use long-tail keywords to rank higher on SERP with comparatively fewer efforts.
“Content is King” and nobody can deny that it is one of the biggest ranking factors for your website which fall under on-page SEO.
Although Content writing is a skill that you will get better at with time, always try to create relevant and unique content, and don’t forget to drop your keywords wherever suitable.
You can take inspiration from other blogs but never plagiarize(copy) because google hates plagiarised content.
Optimize page titles and meta descriptions
Keep your titles under 60 characters and Meta descriptions under 130 characters.
Include your main keyword in title tags.
Write attractive meta descriptions to improve click-through rates(ctr), it is not very important to include the main keyword in the meta description.
Optimize Your URLs
The URL is the identity or address of the individual pages which plays a big role in on-page SEO.
Keep your URLs simple and readable, separate words with hyphens, and include keywords.
Internal and external linking
Not all the pages/posts will perform the same on search engines. Therefore linking good performing pages to low performing or new ones will give a boost to the particular pages.
Don’t be afraid to give links to your competitor’s or other website’s content as long as they are relevant and can help your reader.
On-page user experience
User experience is another very important SEO factor for your website.
Always try to keep your website simple and easy to navigate for the user so that whenever a visitor visits your website, he/she should not be confused.
Image optimization is all about reducing the file size of images, choosing the right file type, including keywords in the file name, and using alt tags which help the search engine accurately index the image content.
Unlike on-page SEO, Technical Seo tactics don’t involve the content.
This aspect of SEO is focused on how well the search engine crawlers/robots can crawl your site and index your content.
Technical Seo factors include-
Eliminate broken links
Broken links are web pages that are longer accessible by users for various reasons.
Having too many broken links is not a good thing in the eyes of Google and also for a visitor it is not a good thing to experience.
So it is very important to regularly check for broken links on your website and fix them.
You can use this free broken link checker to find broken links on your website.
Site load time
Page load speed is one of the key determining factors for Google’s algorithm.
A slow-loading website leads to a bad user experience which results in higher bounce rates, less traffic, and less conversion.
Monitor your website’s speed with Google Page Speed Insights along with tips to improve your performance.
SSL is a digital certificate that shows visitors that your website is verified and that it’s safe from hackers.
Make your site mobile-friendly
Today, mobile internet traffic accounts for almost 55 percent of total web traffic, that’s why Google also prefers mobile-friendly websites over websites that are not mobile friendly.
So it’s is very important to make your website mobile-friendly to get a higher ranking on search results
Off-Page Seo is all about building authority, relevancy, and trust in the eyes of google.
It refers to the things you do outside the website to rank higher on SERP.
Off-Page Seo factors include-
Create shareable content
As you might already know “Content is King”, creating good and sharable content is a great way to get natural backlinks.
When you are creating content always keep in mind that your audience is your priority, your content should have the true intention of solving your reader’s problem.
Get linked through Guest Posting
The number and quality of websites that are linking back to your website play a huge role in off-page SEO.
There are a lot of good blogs which accept guest posting on their blogs, reach them with your best-written content.
Make sure to create backlinks on websites that are relevant to your niche and which have high authority domains.
Be active on social media
Social media plays a major role in off-page SEO.
If you are not using different social media channels to create your brand and promote your content then you are losing out on a lot of traffic and potential customers.
SEO Practices to learn Seo Step By Step
Now that you have learned about Seo, its importance, and different Seo strategies, Let me present to you the 5 actionable SEO practices to learn Seo step by step-
Step 1- Start with free or paid courses
Just like any other skill Seo is a skill that gets better with time and practice, but before that, you have learned and understood it. This is where Seo courses come into play,
An SEO course is usually a certified program that allows you to study and dive into one or many aspects of SEO.
There are a lot of Free & Paid Seo courses available which you can pursue according to your preference.
Some Free SEO courses to get started
1. content-led SEO with Brian Dean
2. SEO Certification Course by Hubspot
3. Search Engine Optimization (SEO) Specialization Course by Coursera
4. SEO unlocked by Neil Patel
Some Amazing Paid SEO courses
1. SEO 2022: Complete SEO Training + SEO for WordPress Websites on Udemy
2. SEO Training Masterclass 2022: Beginner SEO To Advanced SEO on Udemy
Step 2- Practice
Taking SEO courses to learn SEO is a great thing but the majority of your learning will come from actually implementing them on your website.
You can easily build a WordPress website and start implementing your learning on your website.
If you haven’t built a website before, don’t worry! You just need a domain and good hosting.
Step 3- Stay updated
Google is always releasing new algorithms, guidelines, and rules. So it is very important to stay updated on the latest changes and best practices.
Some of the ways to stay updated are-
Subscribe to leading SEO blogs and email newsletters
Some of them are – Search Engine Journal, Moz, Search Engine Land, Neil Patel’s Blog
Join Communities and Forums
You can find a lot of Seo communities on Reddit and Quora which you can join to get all the updates and learn about the latest Seo trends.
Watch Seo related videos on YouTube
Videos are an amazing way to learn and get information.
There are a lot of good Seo experts on YouTube who make amazing videos on Seo. Don’t forget to follow them.
Final Thoughts on How to learn SEO Step by step for Beginners.
SEO is very important for your online success, that’s why I have created this post on how to learn SEO step by step for beginners.
I know SEO may sound overwhelming at first but as you start implementing you will get the hang of it.
SEO is a skill that you need to keep practicing and you will eventually get better.
You can start with a course (as mentioned earlier) free or paid it depends on your preference, then practice them on your website if you already have one and consume content to stay updated.
I hope this post on how to learn SEO step by step serves its purpose by providing you with the right kind of value.
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