5 Best Email Marketing Services for Small Businesses in 2022

Are you looking for the best email marketing services for your online business then you are at the right place.

In this article you will learn about the 10 best email marketing software which are worth your money and time.

Email marketing is when businesses use email to promote their product or service.

It is a type of direct marketing, which means the company communicates with the consumer without the help of an intermediary.

Email marketing is very important to convert your website visitors into long term customers as an email is not something which a person changes frequently.

It is used to inform, drive sales, and build a community around your brand. 

If you have an email list, you don’t have to care about search engine algorithms, SEO or any other traffic source because you can always get that high quality traffic whenever and wherever you want through email marketing.

Here are some of the reasons why your business needs an email marketing software.

Reach your customers in real-time
Drive more traffic to your website
Launching email marketing campaigns don’t require much time and investment
It is an evergreen medium to connect with people online.
ROI for email marketing can be as high as 4400%. That’s $44 for every dollar spent on an email marketing campaign.
credit- k6agency.com

These tools help you in email automation, validation, extraction, and more.

let’s now cover some of the top email marketing solutions for bloggers, small business owners, online marketers etc.

Top 5 best Email Marketing Services

1. Constant Contact

It is one of the largest and fastest growing email marketing service in the world.

Constant Contact is a trusted partner in helping small businesses drive results with email marketing marketing.

It is a beginner friendly platform and I highly recommend this programme to those who are newer to the email marketing world.

Because of their intuitive drag-and-drop email builder it allows you to easily create new emails that look good and no coding knowledge needed. Adding text, image, video, coupons, polls, and events to any message is easy and simple.

Some features of Constant Contact

  • Drag and drop email editor
  • Full-fledged email marketing automation 
  • Social media posting, scheduling, and more
  • Smart email list management
  • Detailed reports and analytics
  • Surveys, polls, and events
  • Ecommerce Integrations with your current ecommerce platform to drive more sales with targeted emails.

Pricing

Constant Contact has a 60-day free trial (no credit-card required). After that their pricing starts as low as $20/month.

There are two plans for you to choose from—Email and Email Plus.

Email- Starting at $20/month

Price based on number of contacts

Email plus- Starting at $45/month

Price based on number of contacts

Once you eclipse 10,000 subscribers, you’ll automatically be upgraded to the Email Plus plan.

Downgrade from Email Plus to Email

When you downgrade from Email Plus to Email, these are the changes you’ll see:

  • You only have access to our Welcome, Birthday, and Anniversary emails, and not to our advanced Automation features (Automated Email Series).
  • Allows for only 3 account users. 
  • Image and document storage decreases to 1GB.
  • Facebook and Instagram image access is no longer available from the Library.
  • You no longer have access to the extra action-oriented content blocks (RSVPs, Polls, Coupons, etc.).
  • You can no longer send emails containing dynamic content blocks.
  • You no longer have access to Surveys. Any existing active surveys will still be available.
  • Allows for only one active Pop-up Sign-up form and you can no longer customize the timing.
  • You can no longer remove the Constant Contact branding from your inline or pop-up contact sign-up form.

 

Upgrade from Email to Email Plus

When you upgrade from Email to Email Plus, here’s what you get:

  • Unlimited access to our advanced Automation features (Automated Email Series), including the ability to create a Welcome Email series.
  • Allows for up to 10 account users.
  • Image and document storage increases to 2GB.
  • Facebook image access from the Library.
  • Additional action-oriented content blocks (RSVPs, Polls, Coupons, etc.).
  • Ability to create dynamic content blocks within your emails to show or hide content based on the details you’ve collected for each contact.
  • No limit to the number of Surveys you can create and share.
  • Option to create multiple Pop-up contact sign-up forms for your website and the ability to customize the timing before they pop.
  • Ability to remove Constant Contact branding from your inline or pop-up contact sign-up forms.

2. Get response

Get response email marketing software

It’s also a powerful email marketing software.

It is a complete online marketing software that helps you to do everything from building email lists to creating landing pages to conducting webinars, performing A/B testing, sales funnels and so on at affordable prices.

If you’re looking for the best email marketing tool for small business, GetResponse can be a great fit for you.

Some features of GetResponse

  • Access to a wide range of ready-made marketing campaign templates with landing pages, emails, signup forms, webinars, and sales pages etc to increase your email conversions
  • Access to 100% responsive landing pages
  • Easy to use drag-and-drop editor with 150+ gorgeous templates
  • Integrations with Stripe, PayPal, Square, BlueSnap, or PayU accounts
  • Access to webinars to collect leads and turn them into customers
  • Access to workflows which can help you easily turn random visitors into subscribers into customers
  • Access to sign up forms which are pre made and responsive

Pricing

Get response has a 30-day free trial (no credit-card required). After that their pricing starts as low as $15/month.

These are the four plans offered by Get Respose along with the features.

Basic — Starting at $15 per month

Email marketing
Website builder 
Autoresponders
Unlimited landing pages
Sales funnels (1 funnel)
Unlimited lead funnels
Facebook & Google Ads

Plus — Starting at $49 per month

Everything in BASIC plan+

Marketing automation (5 workflows)
Webinars (max 100 attendees)
Contact scoring & tagging
Sales funnels (5 funnels)
Work together (3 users)
Webinar funnels (5 funnels)

Professional — Starting at $99 per month

Everything in PLUS +

Unlimited marketing automation
Web push notifications
Paid webinars
Webinars (max 300 attendees)
Unlimited sales funnels
Unlimited webinar funnels
Work together (5 users)
On-demand webinars

Max (enterprise tier) — Custom pricing

Everything in PRO +

Transactional emails (paid add-on)
Dedicated support
Multiple accounts and users (10 incl., up to 500)
Account migration support
Team and role management 
Single sign-on (SSO)
Webinars(500 attendees incl., up to 1000)
Assisted IP warmup(for qualifying accounts)

3. Sendin blue

sendinblue email marketing tool

Sendinblue is not online an email marketing software but all-in-one digital marketing tool which offers a fully-automated email marketing solution for growing businesses

Email, SMS, Facebook, Chat, CRM, and more, all-in-one platform to help you grow your business through building stronger customer relationships.

Some features of Sendinblue’s email marketing:

  • SMS marketing tools
  • Email marketing tools
  • Chat and inbox tools
  • Customers relationship management tools
  • Marketing automation
  • Transactional email marketing tools
  • Landing pages, Create actionable and engaging web pages to collect leads for you.
  • Facebook ads
  • Sign up forms, Place forms anywhere on your website to get user information.
  • Facebook ads. Leverage the power of Facebook marketing to nurture more leads.
  • Retargeted ads. Powerful ads based on a user’s previous online interactions.

Pricing

Sendinble offers a fantastic free plan that gives you unlimited contacts and up to 300 emails per day which is more than enough for beginners.

Apart from the free plan Sendinblue also offers 3 paid plans which are like this.

Lite- $25.00/ month

Phone & Email Support
Send up to 100,000 emails/month
Responsive/Mobile-Friendly & HTML Design Tools
Real-Time Reporting
Transactional Emails Included

Premium- $65/ month

Send up to 1 million emails/month.
Includes all lite plan features, PLUS:
Facebook Ads
Landing Pages
Send Time Optimization
Unlimited Automations
Chat
CRM

Enterprise- customised pricing

Custom volume of emails
Priority sending
20+ landing pages
Access for 10+ users
SSO (SAML)
Customer success manager
A dedicated IP address to securely sign email campaigns and directly manage your sender reputation.
A team of dedicated experts behind you every step of the way.

4. AWeber

AWeber email marketing automation

AWeber is a market leader of small business email marketing software founded in 1998

AWeber is simple, secure, user-friendly and very reliable which is used by over 1 million people worldwide.

Some features you will get with Aweber email marketing service.

  • Free access to over 700 mobile-responsive email templates
  • Drag-and-drop email builder
  • Automation
  • Access to HTML templates so you can customize them however you want
  • Create automated email sequences
  • Apply tags to trigger automated email campaigns based on clicks and opens
  • Split testing to test your emails for better conversions
  • Free access to responsive signup forms
  • Subscriber segmenting
  • Industry-leading email deliverability rate
  • Excellent analytics like open rates, click-throughs etc

 

Pricing

AWeber offers a limited free plan for up to 500 subscribers. After that, their pricing starts from $19/month. You can also signup for quarterly or annual plans to save even more.

AWeber Free- $0

Up to 500 Subscribers, 3,000 emails / month.

Unlimited automated email campaigns
Unlimited email templates with drag and drop builder
Unlimited landing pages and sign up forms
Unlimited users
Hundreds of powerful integrations

 

AWeber Pro- Starting at $19/per month

Includes all features in AWeber Free plan
Split testing for emails and sign up forms
Advanced behavioral automations
Branded click-tracking links
Custom subscriber segments

5. Convertkit

covertkit email marketing service

ConvertKit focuses on creating. This tools makes it easy to start collecting your first leads and get those emails out to build momentum.

If you want to build a following through email marketing, then this is a great email marketing tool to get started. It’s easy to use, offers more than enough features that marketers and businesses will want.

For those of you who want to build automated email funnels at an affordable price, ConvertKit will be a top option for you to consider.

Some awesome features offered by ConvertKit

  • Easy to use opt-in forms which are easy to customize
  • Excellent reporting where you’ll get subscriber data and opt-in conversions from the dashboard
  • Custom segmenting
  • Customizable landing page design
  • High-Volume Sending
  • Easily integrates with majority of the eCommerce, landing page and membership site providers
  • Drag and drop interface
  • Drip email marketing
  • Users of ConvertKit can join the ConvertKit Slack community to connect with other users
  • Email scheduling along with email sequences
  • Landing page templates
  • Email open rate tracking
  • Subscriber exclusion and subscriber tagging
  • Email and live chat support

Pricing

ConvertKit offers a 14-day free trial, and their pricing starts from $29/month. They also offer a 30-day refund policy.

Like most email marketing software, ConvertKit pricing is based on the number of subscribers you have.

0 to 1k subscribers which costs you $25 per month (billed annually) which can handle up to 1000 email subscribers
1k to 3k subscribers which costs you $41 per month (billed annually) which can handle up to 3000 email subscribers
3k to 5k subscribers which costs you $66 per month (billed annually) which can handle up to 5000 email subscribers
If you’ve more than 5k subscribers, it costs you differently (for instance, if you’ve a list of 7500 subscribers, it costs you around $83 per month which is billed annually)

Things to consider while choosing a Email marketing software for yourself

As you have gone through the list of 5 best Email marketing services and their features,

You might still be confused about how to choose the one for yourself or what are the points which you should keep in mind while looking for an email marketing software.

Again the best Email marketing software for you can be hugely dependent on your business requirement. But there are some specific factors or points which you should consider looking for,

Those factors are-

Interface

An email marketing software is meant to make your life easier, simpler and save your precious time.

So, an idle email marketing tools should have an interface which should be intuitive and easy to work in.

Part of an easy interface might include drag-and-drop widgets, the ability to plug in certain elements, or a simple code to fire components within the content.

Also make sure that it is quick and easy to finish and schedule emails within the system?

Pricing

Pricing is very important specifically if you are a beginner.

Always make sure to go with an affordable option if you have just started and once you start making money from email marketing you can then upgrade to a better service or plan.

All of the email marketing tools mentioned in the list are the best in the market, compare them all and take decision according to your budget.

Easy Automation

When an email marketing service is automated, you don’t have to worry about making sure that each and every one of your new subscribers is in the right sales funnel. Once you’ve set it up, they’ll receive the emails they should receive automatically.

Automation is one of the major factor which you must consider as it makes your marketing process very much hassle free.

Customer support

Customer support is something people often forget considering while looking for an email marketing software.

You never know when you need help for your email marketing campaigns or other issues .

To address these issues you have to get in touch with customer support, that’s why a 24/7 customer support is very important.

Final thought on best email marketing software for small business in 2021

It doesn’t matter which email marketing software you opt for, you will get high returns on your investment if done properly and surely take your business or brand to the next level.

As I have covered the 5 email marketing software which are the best in the market with the feature and pricing.

Again the top 5 email email marketing software are-

  1. Constant Contact
  2. Get response
  3. Sendinblue
  4. Aweber
  5. Convertkit

Choose the best email marketing automation tool according to your budget and your requirements and start building your email list.

For example if you are a small business owner, non-profit, or a new blogger, I recommend you to go with Constant Contact.

If you are an influencer, blogger or a content creator then you can go with Convertkit, That’s because their platform focuses more on engaging your audience and nurturing them with landing pages, ecommerce platforms, and membership sites.

If you are a business owner any need a powerful marketing automation tool that combines email marketing, SMTP bulk emails, and SMS messages, then we recommend using SendinBlue. Their platform is easy to use, and they allow you to manage both email and SMS from a single interface

 

Finally I would like to say thank you for reading the article, and I hope this helps you in making the right decision.

Please share your thoughts on email marketing and which email marketing tool would you like to try.

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