Top Digital Marketing Trends of 2022..

1. Influencer marketing- Influencer marketing is the practice of using an influencer’s image and goodwill to promote and advertise

2. Omnichannel marketing- It is an approach that stands true to the definition of digital marketing – using different digital mediums to promote, engage, and serve

3. Artificial intelligence- Artificial intelligence (AI) is the process of developing smart computer systems that can perform similar functions to the human brain.

4. Video marketing- Video marketing is a potent digital marketing tool popular among businesses trying to increase their customer base. Experts believe that videos are more effective than any other form of content

5. Long-form content- long-form content is the subsect of content marketing that consists of blog posts or articles of more than 3000 words to promote a product or service.

6. Social media shopping- The integration of social media and e-commerce has opened doors for an online marketplace for customers from different strata of society to buy products and services

7. Progressive web pages- Progressive web pages are online websites that perform the functions of a mobile application. They send push notifications, load faster than other sites, and are accessible offline

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